What is the best way to do keyword research – for beginners.
Hello and welcome to my little tutorial on keywords and beginners.
I am a father of two beautiful children and husband to my beautiful wife.
So you want to know what is the best way to do keyword research as a beginner?
I understand your concern as I was myself unaware of how to do keyword research before I began to learn about affiliate marketing. I did not know where to begin.
I joined Wealthy Affiliate which taught me how to do it quickly, easily and most importantly how it gets results.
Being part of Wealthy Affiliate and seeing others success has shown me that. I have seen my own posts get results by being ranked on the first page of both Google and Bing at the time of this writing.
Wealthy Affiliate is not the focus of this post today though.
It really is not so complicated nor time-consuming.
So take a deep breath and exhale out slowly. Relax.
When done correctly you will have enough keywords to create content for days on end or weeks depending on how much time you have to devote to content creation.
I thought previously, like you must be thinking now, it must be much more involved, we are talking about SEO after all.
Quick mini lesson for those of you who don’t know what SEO is,
SEO stands for Search Engine Optimization. It is a methodology people use to help develop their websites that is focused on increasing the amount of VISITORS (traffic is the lingo used) to your website. This is accomplished through obtaining high ranking positions on search engines like Google, Bing and Yahoo to name a few.
It basically means find keywords that will rank well with search engines like Google, Bing and Yahoo and this will increase the amount of visitors to your website. The more traffic you get to your website, with content your traffic are looking for will lead to them trusting you and your information/advice and eventually lead to sales.
So with that lets turn to the first thing you need in order to do keyword research.
Choose To A Great Keyword Research Tool
Finding the right keyword research tool makes all the difference when searching for great keywords that rank in the search engines.
What makes a search engine great to me is one that is easy to understand the information being presented. I have used others that I did not understand the information being shown.
I now have been using Jaaxy for 8 months which helps me find keywords and it gives explanations of what each piece of information means to a beginner like me.
I recommend you sign up for a FREE JAAXY STARTER ACCOUNT so you follow along with this post and you can perform your own searches.
Click below on the photo showing a search result for dog leashes to sign up.
Jaaxy also offer other benefits which you can learn about in my review of their search platform by clicking on their logo below.
So now that you have signed up for your free starter Jaaxy account lets begin by looking at, in my opinion, the best way to find great keywords.
The very first thing after I have decided on the keyword I am interested in, is to look at the COMPETITION (QSR) of the keyword.
QUICK DEFINITION OF QSR
For those of you who do not know what I am referring to when I say COMPETITION (or QSR), in the language of keyword research means how many other websites are using the same keyword that is listed in Jaaxy.
Let’s take a look at a keyword I choose to search which you see in the photo below is tree trimmers.
The first thing I look for and recommend to you as a beginner is to locate keywords with a QSR of 100 or less.
As your website grows in authority you can increase the amount of competing websites using the same word.
But for now stick with a QSR of 100 or less. Anymore and it will be difficult for your new posts to get rankings on the first.
So as we can see all of these keywords are excellent to use from the standpoint of understanding how much competition there is for each one.
If we only choose keywords based on their QSR I would choose each one and make posts. But that is not the best way to find great keywords. No, one must also look at the AVERAGE of the keyword listed by Jaaxy.
What does the AVERAGE stand for Jody?
The average stands for the average number of searches a keyword receives in per month.
Let’s take another look at our search but the time pay attention to the average number of searches per month.
You need to look for keywords that average 30 or more searches per month.
This is again for when you are a beginner and your website does not have as much authority behind it.
Websites with a lot of authority are looked at more favorably by search engines like Google, Yahoo and Bing. Therefore, they tend to rank higher, more easily (page 1 being the objective), faster and receive traffic as a result. So keywords in such a situation with an average of 10 or fewer searches would still work as long as they make sense.
I only mention this to demonstrate to you that it takes time, effort and a hole lot of sweat on your part to make a website grow.
It’s not impossible and normal people like you and me are already doing it and making BIG BUCKS.
Being a beginner you need to AVOID CHOOSING the following types of keywords if the following averages and QSR are present. If the keyword has an average of over 30 and QSR over 100 while your website has little authority.
As we can see from the photo of the keywords all have an average of 30 or above and a QSR under 100. So far so good but that is not all we must consider when choosing keywords we will use to create content in our posts.
Choose Keywords That Make Sense
The last thing I check is if the keyword makes sense to me. I ask myself if it sounds right.
For example a keyword said “TREE TRIMMERS BROKEN” I would not use it. Instead, I would use one that said “HOW TO FIX BROKEN TREE TRIMMERS”.
You see how it makes more sense and sounds better too?
I also check to see that it makes sense grammatically.
Eg, “treee trimmmers” vs “tree trimmers”
Seems obvious which one is grammatically correct, right? I thought so.
Look below and see if you can tell if there are keywords that do not make sense (sound right) and are not grammatically correct.
I did not find any keywords grammatically incorrect. What about you?
As far as sounding right, all the keywords could work.
I would though be less likely to use the ones which have the names of cities in them unless I was writing a post focused on the city in the keyword. To write a post about tree trimmers with the name of Portland would be confusing to my visitors reading the post, and potentially misleading as well.
We are writing for people, real people. They could be your friends, parents, relatives and so on. When you are choosing a keyword remember to pick keywords that make sense and convey the message you will be giving in the post.
I just want to go over briefly here the extra pieces of data Jaaxy presents with each keyword those being TRAFFIC, KQI and DOMAINS.
TRAFFIC – Basically shows how many visits you can expect if you land on the first page in search engine results. One very important thing for you to remember is that as your website gains more authority and you are continually adding new content to it a few visitors to one post will add up over time. Great if a keyword can be expected to attract a high number of visitors to it. But it is not the end all be all.
KQI – Is Jaaxy’s rating system for each keyword listed. Green, yellow and red being the colors used. Green means it is a good keyword to use, yellow is average and red meaning to stay away.
DOMAINS – Lastly in this part of Jaaxy, they can help you know if a keyword’s .com, .net or .org are available to use in the creation of your own website address.
I hope you have found the information presented here helpful.
Still, interested in learning more about Jaaxy and its services, click here now to go to my review page.
Thank you for your time!
Have a great day!